Lorenzo, originally from a small town near Torino, Italy, began his journey as a director and visual artist when he was very young. His love and talent for the visual arts come from an ingrained passion for music and photography.
Growing up as a musician, Lorenzo first began as a film director after deciding to shoot his band’s own music videos. From the start, it was apparent that Lorenzo had an instinctive flair for the art of visual storytelling.
Over the past decade, he has drastically sharpened his skills as a unique and adaptable filmmaker upholding his creative output to the highest standards. After achieving success directing music videos in his home country, Lorenzo moved to the United States in 2018 to start his own production company, “YHELLOW”.
Now with his team of diverse writers, producers, and CGI animators from all over the world, Lorenzo leads a collaborative effort of artistic and free expression in creating powerful visual storytelling.
Lorenzo has worked with some of the most influential artist and brands of the last decade such as: Billie Eilish, Cardi B, Joji,
Quincy Jones, The Smashing Pumpkins, Deftones, Mastodon, T-Pain, Flying Lotus, Nike, Red Bull, Trippie Redd, Diane Warren, G-Eazy, Carlos Santana etc.